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Is Your Old Video Content Is Still Effective?
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content...
Spero Patricios
Nov 7, 20235 min read
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CSR to Inspire Your Brand, Your Staff & your Customers
The best CSR campaigns show the world that a business is a good corporate citizen. As a good corporate citizen, a business is committed...
Spero Patricios
Sep 14, 20232 min read
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Committed to Purpose
The Airtel Touching Lives initiative supports the less privileged individuals and communities, providing access to potable water in rural...
Spero Patricios
Jul 1, 20231 min read
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Making A Difference
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
Spero Patricios
Jan 10, 20231 min read
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Branded Content vs Advertisements
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
Spero Patricios
Nov 18, 20221 min read
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Short vs Long Form Video Content
Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts &...
Spero Patricios
Oct 21, 20221 min read
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Airtel Touching Lives - Call to Entry
Making a Difference _______________________ Just launched - Airtel Touching Lives Season 7 Nigeria. Airtel are committed to help change...
Spero Patricios
Oct 14, 20221 min read
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Airtel Nigeria Touching Lives Season 7 Launch
Leading Telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting underprivileged...
Spero Patricios
Oct 11, 20222 min read
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WhatsApp announces a Branded Content Film
Meta have just released a 4 part branded content series "Naija Odyssey", commissioned by WhatsApp, about the life of a basketball star...
Spero Patricios
Sep 27, 20221 min read
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How to Use YouTube Shorts to Create Powerful Marketing Videos
Short-form video continues to grow in popularity with platforms like TikTok taking the world by storm. The increase in technology and...
Spero Patricios
Aug 19, 20224 min read
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Good vs Growth, can they coexist?
Are brands sacrificing company growth by trying too hard to do good? This has been a topic for debate at many boardroom & dinner tables....
Spero Patricios
Jul 28, 20222 min read
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Video marketing: What, why and how?
Change is inevitable & and video production is no exception to that rule. Video resolution has gone from standard definition to 4K, and...
Spero Patricios
Jun 24, 20224 min read
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Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences
When everybody stayed home, in-person events moved online.Two-thirds (67%) of B2B marketers and 39% of B2C marketers said they were doing...
Spero Patricios
Oct 1, 20212 min read
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Successful Virtual Events
The use of virtual events has risen dramatically in recent months, and we are seeing various modern ways to make a successful, inspiring...
Spero Patricios
Aug 10, 20215 min read
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HOW VIDEO MARKETING EVOLVED IN 12 MONTHS
In 2020, it became clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while...
Spero Patricios
Apr 20, 20215 min read
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The Rise of Long Form Video
As research about viewing habits start surfacing for 2020, we will probably see more of the same in 2021. More stay at home consumption,...
Spero Patricios
Mar 15, 20212 min read
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Everything you need to know about livestreaming.
Livestreaming is one of today’s most common ways of consuming content. It goes beyond making LinkedIn, Facebook, Instagram, or YouTube...
Spero Patricios
Feb 15, 20214 min read
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Video Ideas to Generate Leads
It's no secret that video can generate leads, but the trick is to create videos aligned with your goals that strike a chord with your...
Spero Patricios
Feb 9, 20212 min read
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Buyel'Ekhaya Music Festival 2020
If you missed the Buyel'Ekhaya Music Festival be sure to tune in tonight on @mzansiwethu. The world loves him and so do we, be sure to...
Spero Patricios
Dec 30, 20201 min read
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Buyelekhaya Festival 2020
It was an unusual year but we got to work on some amazing projects. This is no doubt one of them! Great agency, great team & amazing...
Spero Patricios
Dec 21, 20201 min read
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