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Branded Content vs Advertisements

Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the difference.

A long-form branded entertainment show is worth investing in because when you do quality content there is time to tell your brand stories. And when it becomes a show that people like to watch, you can make reruns and compound interest on your client’s investment.

Today we feature CADAM a NGO for the rehabilitation of both male and female addicts, with no bias for ethnic, religious and national affiliations. Today many past patients are well established in their various professional or vocational careers and are living drug free, independent productive lives. The foundation works closely with the NDLEA, the UNODC, local and international agencies involved in drug/substance abuse reduction activities.



Airtel Touching Lives Nigeria Season 6

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