HOW VIDEO CAN ASSIST IN SOLVING BUSINESS PROBLEMS
At Launch Factory we help our customers solve critical business problems across various industries. Here are some of the primary issues...
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Spero Patricios
- May 27
- 5 min
Video Testimonials can Boost Credibility and Trust
Today’s businesses understand the value of testimonial content. They might have an automated survey where they capture feedback after a...
23 views10 comments
Spero Patricios
- May 7
- 3 min
Unleashing the Power of Video: A Step-by-Step Guide to Showcase Your Brand Purpose
Video has become an increasingly popular medium for brands to showcase their purpose and connect with their audience on a deeper level....
21 views8 comments
Spero Patricios
- Apr 8
- 3 min
Unlocking Growth: Why Businesses of Should Invest in Video Marketing
In today's digital age, the power of video cannot be overstated. From social media platforms to websites and email campaigns, video...
24 views0 comments
Spero Patricios
- Mar 11
- 2 min
Purpose Starts Within!
We firmly believe that for a brand to resonate with customers, it must first resonate with its own workforce. The correlation is...
35 views4 comments
Spero Patricios
- Dec 5, 2023
- 2 min
Whats Your Purpose?
For some time now, consumers have been prioritising sustainability and they want brands to help them make these sustainable choices more...
27 views1 comment
Spero Patricios
- Nov 7, 2023
- 5 min
Is Your Old Video Content Is Still Effective?
Video is a great long-term investment in your brand. However, despite video’s long shelf life, it’s important to review your content...
9 views0 comments
Spero Patricios
- Sep 14, 2023
- 2 min
CSR to Inspire Your Brand, Your Staff & your Customers
The best CSR campaigns show the world that a business is a good corporate citizen. As a good corporate citizen, a business is committed...
11 views0 comments
Spero Patricios
- Jul 1, 2023
- 1 min
Committed to Purpose
The Airtel Touching Lives initiative supports the less privileged individuals and communities, providing access to potable water in rural...
10 views0 comments
Spero Patricios
- Jan 10, 2023
- 1 min
Making A Difference
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
16 views0 comments
Spero Patricios
- Nov 18, 2022
- 1 min
Branded Content vs Advertisements
Traditional advertisements are videos people have to watch. Well-made branded content is video audiences want to watch, there’s the...
20 views0 comments
Spero Patricios
- Oct 21, 2022
- 1 min
Short vs Long Form Video Content
Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts &...
34 views1 comment
Spero Patricios
- Oct 14, 2022
- 1 min
Airtel Touching Lives - Call to Entry
Making a Difference _______________________ Just launched - Airtel Touching Lives Season 7 Nigeria. Airtel are committed to help change...
18 views0 comments
Spero Patricios
- Oct 11, 2022
- 2 min
Airtel Nigeria Touching Lives Season 7 Launch
Leading Telecommunications services provider, Airtel Nigeria, has reaffirmed its commitment to empowering and uplifting underprivileged...
19 views0 comments
Spero Patricios
- Sep 27, 2022
- 1 min
WhatsApp announces a Branded Content Film
Meta have just released a 4 part branded content series "Naija Odyssey", commissioned by WhatsApp, about the life of a basketball star...
8 views0 comments
Spero Patricios
- Aug 19, 2022
- 4 min
How to Use YouTube Shorts to Create Powerful Marketing Videos
Short-form video continues to grow in popularity with platforms like TikTok taking the world by storm. The increase in technology and...
26 views1 comment
Spero Patricios
- Jul 28, 2022
- 2 min
Good vs Growth, can they coexist?
Are brands sacrificing company growth by trying too hard to do good? This has been a topic for debate at many boardroom & dinner tables....
17 views0 comments
Spero Patricios
- Jun 24, 2022
- 4 min
Video marketing: What, why and how?
Change is inevitable & and video production is no exception to that rule. Video resolution has gone from standard definition to 4K, and...
24 views0 comments
Spero Patricios
- Oct 1, 2021
- 2 min
Ideas for Better Virtual, In-Person, and Hybrid Event Content and Experiences
When everybody stayed home, in-person events moved online.Two-thirds (67%) of B2B marketers and 39% of B2C marketers said they were doing...
16 views0 comments
Spero Patricios
- Aug 10, 2021
- 5 min
Successful Virtual Events
The use of virtual events has risen dramatically in recent months, and we are seeing various modern ways to make a successful, inspiring...
52 views0 comments
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