Spero PatriciosJun 244 minVideo marketing: What, why and how?Change is inevitable & and video production is no exception to that rule. Video resolution has gone from standard definition to 4K, and...
Spero PatriciosOct 1, 20212 minIdeas for Better Virtual, In-Person, and Hybrid Event Content and ExperiencesWhen everybody stayed home, in-person events moved online.Two-thirds (67%) of B2B marketers and 39% of B2C marketers said they were doing...
Spero PatriciosAug 10, 20215 minSuccessful Virtual EventsThe use of virtual events has risen dramatically in recent months, and we are seeing various modern ways to make a successful, inspiring...
Spero PatriciosApr 20, 20215 minHOW VIDEO MARKETING EVOLVED IN 12 MONTHSIn 2020, it became clear that video is a critical communication tool. Brands used it to give updates to customers and stakeholders while...
Spero PatriciosMar 15, 20212 minThe Rise of Long Form VideoAs research about viewing habits start surfacing for 2020, we will probably see more of the same in 2021. More stay at home consumption,...
Spero PatriciosFeb 15, 20214 minEverything you need to know about livestreaming.Livestreaming is one of today’s most common ways of consuming content. It goes beyond making LinkedIn, Facebook, Instagram, or YouTube...
Spero PatriciosFeb 9, 20212 minVideo Ideas to Generate LeadsIt's no secret that video can generate leads, but the trick is to create videos aligned with your goals that strike a chord with your...
Spero PatriciosDec 30, 20201 minBuyel'Ekhaya Music Festival 2020If you missed the Buyel'Ekhaya Music Festival be sure to tune in tonight on @mzansiwethu. The world loves him and so do we, be sure to...
Spero PatriciosDec 21, 20201 minBuyelekhaya Festival 2020 It was an unusual year but we got to work on some amazing projects. This is no doubt one of them! Great agency, great team & amazing...
Spero PatriciosNov 6, 20202 minIBM OriginalsModern marketing continues to evolve and so does the role of the modern marketer particularly in content marketing. IBM has been using...
Spero PatriciosSep 25, 20203 minBranded Content Fundamentals:Content is all around us. Whether we’re reading an interesting blog or watching a funny video, we consume content all the time and...
Spero PatriciosSep 11, 20201 minPets Make Home, Home"Adapt or Die" was the slogan we chanted in the 80's while at WITS university fighting for change in SA. Fast forward 40 years & the...
Spero PatriciosMay 30, 20201 minWho Are ASA?Are you worried about how to create #content in a world of social distancing, don't be. We're open and our team is ready ready to assist...
Spero PatriciosMay 14, 20201 minVideo Round Up:One thing we know about our MD is that he enjoys a good party! We saw that he posted this amazing ad for a German Pharmacy chain saying...
Spero PatriciosMay 3, 20202 minTips for Making a Good VideoToday videos are a must if you need to share your company’s message, regardless of whether it is meant for employees or for a target...
Spero PatriciosApr 24, 20201 minA State of Content Ep 2I had a chat with Mike Sharman, Co Founder of Retroviral, on remote working & how they won the Gumtree account.
Spero PatriciosApr 20, 20201 minUser Generated Video Content Video Round Up: We may be confined to our homes but that does not confine our creativity. Philipp Klein Herrero was about to go on a...
Spero PatriciosApr 20, 20201 minA State of ContentCOVID-19 and the lock down around the world has changed how we can deliver content. Its hard for production companies that are always on...
Spero PatriciosApr 17, 20201 minUsing Video to Stay ConnectedWe know that any form of communication in times like these is going to be difficult, but it does not mean that it's impossible. In this...
Spero PatriciosApr 14, 20201 minA United CommunityThe Isokan Island Community has never had power in their area. This has a devastating effect on the community including the fact that...