Short vs Long Form Video Content

Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts & Insta Reels. This has made the video space very noisy with brands trying to get in on the action.

Our suggestion is to start with a video strategy that will help you define how you intend leveraging video to build your brand.

For Airtel we developed Touching Lives, a long-format TV series that empowers and uplifts underprivileged people across communities where it operates.

Today we feature Zita Ejike who is a true example that anyone can make a difference no matter how old you are, or what gender. At the tender age of 12 Zita founded Zee Shea Hub located in Lagos, Nigeria. A company that deals in 100% Organic Therapeutic Unrefined Grade-A Shea Butter and sulphate-free hair shampoo to help other kids grow and maintain healthy natural hair and skin. Stemming from her love and advocacy for natural hair, Zita furthermore has become a Kidpreneur advocate showing that there is no age limit to making a difference.