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  • Spero Patricios

Short vs Long Form Video Content

Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts & Insta Reels. This has made the video space very noisy with brands trying to get in on the action.

Our suggestion is to start with a video strategy that will help you define how you intend leveraging video to build your brand.

For Airtel we developed Touching Lives, a long-format TV series that empowers and uplifts underprivileged people across communities where it operates.

Today we feature Zita Ejike who is a true example that anyone can make a difference no matter how old you are, or what gender. At the tender age of 12 Zita founded Zee Shea Hub located in Lagos, Nigeria. A company that deals in 100% Organic Therapeutic Unrefined Grade-A Shea Butter and sulphate-free hair shampoo to help other kids grow and maintain healthy natural hair and skin. Stemming from her love and advocacy for natural hair, Zita furthermore has become a Kidpreneur advocate showing that there is no age limit to making a difference.




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1 Comment


harisson
Dec 22, 2023

I prefer long videos because they are more interesting to create. At the moment I'm trying to find a job related to video editing. Since when I was a kid I had a lot of dvd's, but I couldn't watch them on the computer. And then a friend recently advised this site, where you can learn how to convert dvd on mac.

Now I am even more excited about my business and want to achieve great success in it!

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