Short vs Long Form Video Content
- Spero Patricios
- Oct 21, 2022
- 1 min read
Video has become the trend right now partly because of the short attention spans and the quirky content on Tik Tok, YouTube Shorts & Insta Reels. This has made the video space very noisy with brands trying to get in on the action.
Our suggestion is to start with a video strategy that will help you define how you intend leveraging video to build your brand.
For Airtel we developed Touching Lives, a long-format TV series that empowers and uplifts underprivileged people across communities where it operates.
Today we feature Zita Ejike who is a true example that anyone can make a difference no matter how old you are, or what gender. At the tender age of 12 Zita founded Zee Shea Hub located in Lagos, Nigeria. A company that deals in 100% Organic Therapeutic Unrefined Grade-A Shea Butter and sulphate-free hair shampoo to help other kids grow and maintain healthy natural hair and skin. Stemming from her love and advocacy for natural hair, Zita furthermore has become a Kidpreneur advocate showing that there is no age limit to making a difference.
I prefer long videos because they are more interesting to create. At the moment I'm trying to find a job related to video editing. Since when I was a kid I had a lot of dvd's, but I couldn't watch them on the computer. And then a friend recently advised this site, where you can learn how to convert dvd on mac.
Now I am even more excited about my business and want to achieve great success in it!