Marketing during Lockdown Using Stock Footage
It's no secret, the landscape has changed dramatically since Sunday night. We are all in a "lock down" situation but we still need to ensure that our businesses can survive.
People are working remotely & are likely to have a lot more spare time on their hands. One way to keep top of mind is to increase your online presence, especially with video. But can you still make a video of your brand without having to film anything. The answer is a resounding YES.
Using stock video footage in marketing videos
Stock footage is a great option to have. It can really help tell your story and allow you to build your brand or sell products or services. Stock footage is always high quality, and when time is of the essence, it just might save the day.
The first step in creating your stock video is to develop a concept that you can accomplish. You want your video to succinctly communicate your message and a good call to action – while also being entertaining.
And a “concept” isn’t just, “oh we have a new service, let’s talk about it!” You need the right visuals, pacing and hook to grab your viewers’ attention immediately and keep them interested throughout the course of a video.
Footage is high quality and professional
When it comes to selecting stock videos, there are so many options available. Most stock footage sites advertise two types of resolution: 1920x1080 or 4K but if you need you can also find sites with 8K footage.
With 4K footage on the rise, this is a great option to have. Not only are you going to get footage that is high quality, but it will be perfectly composed, well lit, and stable. This is a level of professionalism that will make your videos stand out.
And because the search engines are so advanced, it's easy to find the footage you are looking for. This allows you to be as creative as you want.
Its a time saver
There is no argument that buying footage is a huge time saver. It’s easily accessible, and if you know the settings you need, it is easy to find.
In times like these where you can’t get out there and shoot the footage you need.
With stock footage, you’ll have an option to get a shot that you need.
Need to act now? We are open and ready for business - We do all our meetings via Teams or Skype to practice social distancing!
Video courtesy of Dissolve https://dissolve.com