What We Do

Launch Factory is a brand-focused and ideas-led team, committed to the principle of creating heartfelt and enduring connections between brands and their audiences.

Specialising in branded content development and memorable brand experiences, we execute powerful branded content and creative events that demand attention, build emotional affinity, and create ongoing reasons to stay connected to the brand – across TV, digital and experiential platforms.

Launch Factory is an award-winning, independent experiential and content production company – based in Johannesburg.

We work alongside some of Africa’s most forward-thinking global and local South African companies, as well as partnering with innovative entrepreneurs to establish and build their businesses.


Bonds brands and people through the creation of peak human experiences. Ignites happiness in people in a branded environment; entertainment; or engagement; to foster closer relationships between customers and brands


Establish and enhance a brands reputation as a purposeful businesses, delivering unprecedented results. Achieved by making the brand the hero and creating an emotional connection with customers.

Defining Brands:

Through alignment with the brand’s vision and strategy, Launch Factory helps brands enhance their reputation as sincerely purposeful businesses. We take the time to understand your company’s purpose and work with you to develop compelling content and experiences resulting in heartfelt connection with your customers.

Connecting With Customers:

Our work is driven by an outside in approach. What truly matters to your customers is the starting point of our thinking. From this foundation we are able to develop engagement ideas that are capable of really moving your customers emotionally and into practical action.


Our level of professionalism and results delivered, means that we enjoy many long-term relationships as a trusted and ongoing member of the company brand team.

Production Distinction

Delivering the very best product within budget is where we excel. Through creative thinking and 25 years practical experience we have a reputation for producing high impact and highest quality production, in budget and on time.

Creative Vision

We harness original thinking to develop fresh, bold and commercially viable ideas. In today’s hyper competitive marketing world, innovation is required to ensure your brand is receiving the attention it deserves. Our executions trigger genuine emotion, prompt conversation and most importantly, deliver results.

The Way We Work

Through brand and consumer led strategy and captivating creative ideas, Launch Factory develops short and long format communication (complimented by relevant supporting media channels), and executes impactful experiential events.