Leading telecommunications services provider, Airtel Nigeria, held an exclusive VVIP event on Saturday, 4th of February, 2017, to premiere the third edition of its CSR initiative, Airtel Touching Lives.
The premiere, which was held at the Eko Hotel & Suites, was attended by several dignitaries and served as a platform to promote the culture of giving, self-sacrifice, love and charity among Nigerians.
Top business executives, philanthropists, important government personalities, leaders in Non-Governmental Organisations (NGOs), media chiefs and prominent Nigerians graced the premiere of the CSR initiative.
Airtel Touching Lives is a corporate social responsibility initiative designed to offer practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged individuals, families and communities in the Nigerian society.
The activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving and love among Nigerians.
Following a successful and widely acclaimed two seasons of the programme, Airtel Nigeria, in September last year, announced the Season 3 of the Touching Lives CSR programme and subsequently received thousands of entries/nominations in form of email, SMS and letters.
Speaking at the launch of Touching Lives Season 3, Managing Director and Chief Executive Officer, Airtel Nigeria, Mr. Segun Ogunsanya said the telco rolled out the third edition of the programme based on the success recorded with the first and second seasons.
According to him, Airtel believes that to be a great company it must be good company and we are very much committed to earning our social license – the love and acceptance of the people we serve.
Scheduled to be aired on satellite and terrestrial TV stations in Nigeria and across Africa, the Airtel Touching Lives Season 3 captures the interventions of the telco toward less privileged individuals, people and communities in Nigeria.
The Season 3 is anchored by popular On-Air-Personality, Wana Udobang. It features stories of how the plight and despair of people are turned to optimism by the leading telecoms company.
Airtel’s Touching Lives programme CSR intervention is focused on empowering, uplifting and creating opportunities for underprivileged people, community and groups in the Nigerian society.